The flavor of ice cream cups I purchased is called Strawberry Swirl. Each cup contains strawberry flavored ice cream with strawberry swirl sauce (kind of like a sundae, which is an added plus!). The ice cream cups also come in a Vanilla Fudge Swirl flavor that I bet is great, but I have yet to try them. In terms of taste, the ice cream has a unique rice-milk taste to them which I find pleasing, however, if you aren't into the taste of rice milk products, these probably aren't for you.
The organic rice divine ice cream cups are organic, lactose free, dairy free, gluten free and also vegan. At 160 calories, with 6 grams of fat and 1 gram of fiber, they aren't the lowest calorie ice cream in the world, but I think they are a nice treat for an occasional splurge.
PS. If you aren't into rice milk products or can't find rice divine at your local supermarket, I highly recommend these Eating Right low calorie ice cream cups which you can buy at Safeway or Julie's Ice Cream Sandwiches which you can buy at Whole Foods.